Exponential growth in business opportunities comes with tougher competition, forcing businesses to adapt to new automation trends in a big way. A quantum shift in customers’ buying habits and rapid business volume acceleration make entrepreneurs work harder. We bring you a breakdown of the hottest automation trends in 2022 that should interest the strategic thinker in you.
The Meaning Of Business Process Automation
The scaling of a business creates complexity which demands more resources, a larger workforce, training, and job skilling modules and systems that can handle the increased workload. Business process automation is a simple way of doing more business with what you have by converting manual, repetitive, routine jobs into automated self-completing tasks that relieve the burden on human resources.
According to the business process automation consultants from Tricsension, there are six major business process automation trends to look out for in 2022. These automation initiatives will make marketing more personalized and targeted and drive sustained organic growth via emails, social media, pop-ups, websites, and apps.
6 Business Process Automation Trends You Can’t-Miss In 2022
Chatbots (Automated Conversational Programs) Are The Future Of Business
Smartphones and near 24/7 access to the internet have made customers more demanding. Customers get to decide what they want to buy when they want to purchase and expect instant responses to queries. Chatbots are those tiny programs that interact with customers through SMS, live chat, or social media. These simulated interactive programs engage over 60 % of millennials and Gen Xers in the US.
Chatbots energized by Artificial Intelligence answer your questions, learn about your requirements, offer buying tips, and even place orders – all the components of a typical human conversation.
The Automation Of Customer Experience And Marketing Through Personalization
Marketing gurus have shown that modern consumers shun one-size-fits-all campaigns in favor of personalized offerings.
It is now possible with the help of algorithms to examine the customer’s search history to make smarter and more relevant suggestions. An abandoned cart could push a follow-up email with a better offer/discount on the left item.
A repeat visit may see similar products recommended to you based on earlier choices.
Personalization and targeted marketing keep the consumer invested in the business and build brand loyalty.
Multi-Channel Marketing Automation Is transforming Company-Customer Communication.
The humble email, far from vanishing, is evolving smartly, and messaging now follows multiple channels through push notifications, texting, and in-app advertisements. Retailers climbing the multiple-channel marketing strategy are reporting vastly improved customer retention stats.
The software can distinguish between legitimate and duplicate emails and identify inactive emails so you can strategize to improve email open rates. Customers who have gone off the radar can be persuaded to order more products through a planned email campaign through reward points.
Visual Automation Workflow Builders Are Mapping Processes And Executing Commands
There was a moment in time when a forgotten lead, delayed email, or poorly executed A/B test could seriously impact customer retention. We have software that builds a visualized version of your workflow that optimizes tasks, sends timely reminders, follows up on customers, makes calls, or organizes specific promotional events.
Visualized automated workflows work best when handling software development complexity because you can visualize and comprehensively control each automated process step.
The Interactive Email Is Tapping, Swiping, And Clicking Consumers To Purchasing Nirvana
Customers have neither the time nor energy to read boring promotional email templates. The interactive email instead packs image sliders and CSS animations. Hover and rollover images reveal more product information to pique one’s curiosity. Call-to-action prompts guide customers through testimonials, reviews, or fill-out forms.
Interactivity in email campaigns grabs attention by showcasing products in the best possible way and prompts consumers to make that all-important purchase decision here and now.
Customers Are Shifting From Transactional Buying To Subscription Services
The uncertainties of the pandemic have coaxed people into changing their habits and altering expectations. Businesses are sensing and responding to fresh opportunities. Smart entrepreneurs use automation to convert transactional buyers to subscribers, generating steady and predictable revenues.
Marketing automation generates data on audience segmentation, classifying the target audiences based on their engagement with your site and their position in the product buying journey. Instead of wasting resources in unknown markets, you strategize to remarket products to your current customers to transform the impulsive buyers into loyal customers.
Conclusion
Existing systems and processes become cumbersome and inefficient as you expand horizons and reach out to more customers. Bottlenecks pop up, employees tire, customers start complaining, and you become more involved in putting out fires than growing business.
By automating eCommerce business processes, you gain control over inventory, generate better leads, improve strategic thinking and decision making, and transform the customer experience that does wonders to your brand imaging.
